Senior Paid Media Specialist

Requisition Number: 104402 

Sr. Paid Media Specialist

Insight at a Glance

• 14,000+ engaged teammates globally
• #20 on Fortune’s World's Best Workplaces™ list
• $9.2 billion in revenue
• Received 35+ industry and partner awards in the past year
• $1.4M+ total charitable contributions in 2023 by Insight globally

Now is the time to bring your expertise to Insight. We are not just a tech company; we are a people-first company. We believe that by unlocking the power of people and technology, we can accelerate transformation and achieve extraordinary results. As a Fortune 500 Solutions Integrator with deep expertise in cloud, data, AI, cybersecurity, and intelligent edge, we guide organisations through complex digital decisions.

About the Role

The Senior Paid Media Specialist is a strategic, hands‑on marketer responsible for leading the planning, execution, optimization, and performance analysis of complex, multi‑channel paid media campaigns. This role partners closely with cross‑functional stakeholders to drive measurable impact, scale high‑performing programs, and continuously improve return on investment across paid channels. This position plays a critical role in shaping paid media strategy, mentoring junior teammates, and influencing budget and channel decisions in a B2B environment.

Key Responsibilities

• Lead the strategy, execution, and optimization of multi‑channel paid media campaigns across search, social, display, and programmatic platforms.
• Develop comprehensive, data‑driven paid media plans aligned to business, sales, and marketing objectives.
• Serve as a subject matter expert on paid media platforms, trends, and best practices within a B2B technology environment.
• Own campaign performance analysis, translating data into insights, recommendations, and optimization strategies.
• Drive continuous improvement through audience targeting, creative testing, bid strategy refinement, and budget reallocation.
• Identify and recommend new growth opportunities, emerging platforms, and incremental budget investments
• Partner cross‑functionally with marketing, sales, partners, and agencies to ensure integrated campaign execution.
• Manage and forecast paid media budgets, pacing, and performance against KPIs.
• Oversee advertising invoicing and collaborate with finance teams to ensure budget accuracy and compliance.
• Provide guidance, feedback, and informal mentorship to junior paid media team members.
• Ensure campaigns are delivered on time, on budget, and in alignment with strategic priorities.

What You’ll Need to Succeed

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of hands‑on experience managing and optimizing paid media campaigns.
• Deep understanding of paid advertising channels, tactics, and performance measurement.
• Strong analytical skills with the ability to connect performance data to business outcomes.
• Proven experience working in a B2B marketing environment.
• Ability to manage complex campaigns with multiple stakeholders and priorities.Excellent communication, collaboration, and organizational skills.

Nice to Have

• Experience leading or mentoring junior marketers.
• Advanced experience with A/B testing, audience segmentation, and funnel optimization.
• Familiarity with marketing automation, CRM platforms, and attribution models.
• Experience working with external agencies or vendor partners.

The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here.

Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.

Posting Notes: Chandler, AZ || Arizona (US-AZ) || United States (US) || Marketing, Communications || None || US - Chandler,AZ ||