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Digital Marketing Specialist

AZ, US IL, US MA, US GA, US NC, US MN, US OH, US FL, US TX, US WI, US TN, US

The  Digital Marketing Specialist is responsible for developing, implementing, measuring, and optimizing digital initiatives to grow Insight’s position in the marketplace and drive services revenue growth.  

 

This includes using marketing technologies and collaborating with multi-disciplinary teams to build highly performing, data-driven, and cutting-edge marketing programs. In addition to marketing automation knowledge, this specialist should have a strong understanding of UX and Conversion Centered Design Principles so they can know and understand the user needs and serve as their advocate when making design decisions. 

 

Why work at Insight? 

If you want to transform your career, fulfill your potential, and be acknowledged for your contributions — Insight is where you belong. Our company culture is a lot like technology itself: a place for exciting new experiences, innovation, and constant and never-ending improvement. Our teammates realize big gains in personal and professional growth. And our leaders embrace change and believe that every role brings value to the business.  

 

As a Digital Marketing Specialist, you will 

  • Work collaboratively with campaign owners, content strategists and other marketing specialists within the GTM team to develop comprehensive digital strategies that support fully integrated campaign motions.  
  • Implement and maintain automated campaigns 
  • Manage the lead syncing processes and maintaining a regular cadence with BDRs & sales representatives receiving leads. 
  • Continually evaluate buyer persona based on analytics and research, adjusting personalization/automation strategy based on findings. 
  • Collaborate with the Reporting & Analytics team to provide template reports that can be automatically delivered that show campaign effectiveness against industry standards both at the campaign, product line and aggregate levels. 
  • Collaborate with campaign reporting team to provide regular data on utilization, campaign effectiveness, response rates and related marketing ROI metrics. 
  • Own and execute entire large-impact projects as assigned 
  • Effectively communicate concepts with authority and conviction 
  • Grow your skills and develop your leadership qualities 

  
What you bring to Insight: 

  • Minimum 1 to 3 years of hands-on digital marketing experience 
  • Experience with Marketo or other marketing automation platform, specifically emails, forms, landing pages, campaigns, lead scoring, progressive profiling, distribution lists, contact groups, and reporting 
  • Knowledge of best practices for email HTML coding 
  • Understanding of UX and Conversion Centered Design Principles 
  • Understanding of web development principles and web technologies, including HTML, CSS, and JavaScript 
  • Experience with Photoshop, Dreamweaver, HTML and/or other creative software 
  • Excellent time-management, organization, and project management skills 
  • Attention to detail from inception through execution & optimization 
  • Strong analytical and problem-solving skills 
  • Excellent teamwork and communication skills 
  • Strong software aptitude and fast learner 
  • A team player who also works well independently 
  • Strong writing, communication, and collaboration skills 
  • Ability to think creatively about marketing testing techniques and    

          options

  • Strong strategic thinking, creative problem solving and analytical skills 
  • Bachelor’s Degree in Marketing, Communications, Business or related field or equivalent experience 

 


Job Segment: User Experience, Testing, Communications, Marketing Communications, Technology, Marketing

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