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Senior Marketing Specialist

Montreal, Quebec, CA

Requisition Number: 89401 

Sr Marketing Specialist




As the Senior Campaign Marketing Specialist, for our Partners, you will be responsible for executing sales enablement and demand generation strategies to support sales pipeline growth and revenue, communication and implementation of marketing campaign tactics that accelerate revenue and margin performance. As a marketing point of contact for our partner related sales and partner management team, you will provide ongoing closed loop communication representing Marketing to Sales Leadership, communicating initiatives, and qualifying sales requests for marketing support.





To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Essential Functions of the Job:

  • Develop and maintain ongoing campaigns, programs and result reporting.
  • Manage the budget for your assigned campaigns
  • Create strategies and detailed programs designed to meet sales and KPI targets and continually evaluate for ROI and desired results.
  • Develop and execute marketing programs to promote Insight Services.
  • Ensure targeted marketing tools and information are provided to the sales field.
  • Implement end user experience strategy into marketing collateral.
  • Orchestrate the creation of emails, flyers, ads, webcasts, web pages, and printed materials.
  • Provide design/content and direction for collateral, web, product packaging, and other visual communications media for the company and work directly with the vendors.
  • Measure success of various marketing campaigns knowing the ROI is your responsibility.
  • Drive profitable sales, brand growth and loyalty for a number of Services areas.
  • Leverage customer data to refine campaign management and strategy.
  • Identify brand-building initiatives.
  • Develop and implement media planning, buying, and innovation strategies.


  • Be strategic. You will proactively develop, launch, and manage marketing campaigns. Recommend joint marketing/sales programs. Prepare status and response reports on marketing efforts. Provide recommendations for the yearly Go-to-Market process representing sales needs to marketing.
  • Contribute and create. You will submit thorough Creative Service Requests within defined criteria and timelines. Prepare status reports on the marketing efforts. You will coordinate all aspects of a campaign, which could include Product Management for product selection, content and offers or the Insight Agency for creative execution and production.
  • Coordinate and communicate. You will develop a closed loop communication process ensuring coverage within Product management team. Contributes in Leadership meetings with the team and communicating marketing initiatives to sales. Support Events team in sales communication for all Insight events and external tradeshows, driving attendance through sales teams.





Education and/or Experience:

  • Excellent written and spoken communication skills in French and English.
  • Bachelor's degree (B. A.) in Marketing or a related field.
  • Have a minimum of 2 years marketing experience
  • The ideal candidate will have experience working in the IT space.





  • High level copy writing
  • Project management
  • Ability to follow brand guidelines
  • Analytical thinker
  • Up to date on current marketing trends
  • Good communicator/listener
  • Creative
  • Exceptionally efficient and able to manage time effectively
  • Ability to prioritize in a multi-tasking environment
  • Quick learner with exceptional aptitude for understanding complex, technical concepts
  • Familiarity with technology products is preferred but not required





The physical demands described here are representative of those that must be met by a teammate to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • While performing the duties of this job, the employee is regularly required to: stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard, reach, stoop and kneel.
  • Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus due to computer work.
  • Light to moderate lifting is required.
  • Ability to uphold the stress of traveling.





The work environment characteristics described here are representative of those a teammate encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
  • Ability to work in a confined area.
  • Ability to sit at a computer terminal for an extended period of time.


As a condition of employment, this job is subject to the successful completion of the following pre-employment conditions: Reference Checks, Criminal Background Checks, Driver’s Abstract and valid driver license if required for the role.


Insight Canada is proud to offer reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please inform us during the application process.


We thank all candidates for their interest, however, only those selected for interviews will be contacted.

About Insight

Insight’s success begins with our people making meaningful connections every day. Our culture lives in our teammates. Insight is looking for great people who will embrace our values of Hunger, Heart and Harmony. Hunger to create new opportunities for our clients. Heart to make a positive impact in people’s lives. Harmony to celebrate each other’s unique contributions to bring solutions to clients.
Insight Canada is an organization that encourages and supports ongoing training and development opportunities. We are composed of a talented, diversified workforce that performs collectively in an entrepreneurial and flexible environment. Our teammates have access to the latest and greatest technologies in performing their daily activities. 

Here’s a little about us, and why we’re top choice of prospective employees in the Canadian IT Solutions industry:

  • Global technology provider of IT hardware, software and service solutions
  • Fortune 500 company founded in 1988
  • 11, 000 + teammates worldwide, operating in 22 countries
  • Montreal’s Top Employer (2020 & 2021)
  • $8.3 billion in revenue in 2020
  • Ranked #409 on the Fortune 500, #15 on the CRN Solution Provider 500, 2020 CRN Innovator of the Year Award
  • 2020 Intel Innovation Partner of Year, 2020 Microsoft U.S. Partner of the Year and Worldwide Customer Experience Partner of the Year
  • Ranked #7 on the 2021 Fortune World's Most Admired Companies (Information Technology Services industry), #70 on the Fortune 100 Best Workplaces for Diversity, #296 on Forbes World's Best Employers (#27 within IT), and #5 on the Phoenix Business Journal 2020 list of Best Places to Work
  • Signatory of the United Nations (UN) Global Compact and Affiliate Member of the Responsible Business Alliance  
  • We offer an amazing flex benefits plan, RRSP matching, paid time off for volunteering, paid sick days, paid vacations, and much more.  

As part of the Insight Canada team, you will be a member of a highly innovative solutions environment where the people are dedicated and focused on continuous learning and growth opportunities. 

Today's talent leads tomorrow's success. Discover more at:


Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.


Posting Notes: Montreal || Quebec (CA-QC) || Canada (CA) || PMG-MKT || None || CA - Montreal, QC ||

Job Segment: Senior Product Manager, Product Manager, Project Manager, User Experience, Operations, Marketing, Technology

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