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Partner Marketing Sr. Specialist - Software


Requisition Number: 88885 

As a Sr. Marketing Specialist for the Software category at Insight, you will be responsible for partnering with the category product management team to execute sales enablement and demand generation strategies to support sales pipeline growth and revenue while aligning to Insight’s strategic go-to-market growth goals for the Software category business. You will act as the main point of contact for the communication and implementation of marketing campaign tactics that accelerate revenue and margin performance for this focus area.


Additionally, you will develop marketing aligned activities to nurture and grow Insight’s relationships and investments with key Software manufacturers. You will work with a cross-functional team to effectively problem solve and provide compelling solutions that align with Insight's sales and marketing goals.


As a Partner Marketing Specialist, you will:

  • Immerse yourself in our Software category business at Insight from day one, understanding Insight’s goals for the business and the strategic direction of our partnerships with key Software manufacturers
  • Develop, pitch, and maintain ongoing Software campaigns and programs, while regularly reporting on results
  • Become a subject matter expert on Software category trends and risks along with Insight’s pricing and inventory strategy for this category
  • Drive effective execution of the marketing strategy while meeting key timelines and KPIs
  • Provide early and ongoing feedback/reporting to make necessary decisions and adapt to changing market conditions
  • Measure success of marketing campaigns and provide recommendations for optimization
  • Work with cross-functional marketing team to orchestrate the creation of emails, flyers, ads, webcasts, web pages, and other marketing materials to support campaign initiatives
  • Partner with Product Management team to ensure campaign strategy is aligned to overall business goals
  • Gather proof of performance (POP) post-campaign


Minimum Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



  • BS/BA in Business, Marketing or other related field
  • Minimum 4 years of experience in marketing or product management
  • Intermediate to expert proficiency in Microsoft Excel, Word and PowerPoint


Marketing planning and execution

  • Demonstratable knowledge of digital marketing channels, tactics, and best practices
  • Demonstratable experience creating marketing programs and campaigns
  • Ability to manage multiple projects with competing deadlines at once

Industry knowledge and business acumen

  • Understanding of B2B marketing and sales approaches
  • Understanding of how to effectively market hardware solutions
  • Elementary understanding of trends, risks and dependencies of Software sales
  • Ability to perform market research, analyze and turn data into actionable insights

Results oriented/Decision-making

  • Create and meet deadlines while managing time efficiently and prioritizing in a fast-paced environment
  • Ability to work cross functionally with teams to achieve deliverables.
  • Ability to pivot plans when needed to meet desired goals.
  • Experience using analytics and metrics to help guide team and drive towards quarter over quarter improvements in the performance of demand generation efforts.
  • Self-starter with exceptional aptitude for understanding complex technical concepts, ability to follow through and lead others.

Effective communication

  • Articulate communication skills, both written and verbal
  • Ability to adapt your communication style to any audience
  • Professional communication at all times
  • Ability to remain positive during stressful situations

Relationship building

  • Highly collaborative work style
  • Ability to lead through influence and collaboration

Operational excellence

  • Implement and follow process that support a quality teammate or client experience  


Preferred experience


  • MBA or graduate level degree in relevant field preferred
  • Software technology experience preferred
  • Business-to-business marketing experience preferred
  • Data Analytics experience preferred
  • Experience marketing for hardware vendors is preferred
  • Experience working in matrixed organizations is a plus.
  • Experience and knowledge of marketing and project management software such as Workfront, Marketo, Adobe Analytics, Power BI, etc. preferred
  • Content strategy experience preferred



The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here.


Today, every business is a technology business. Insight Enterprises, Inc. empowers organizations of all sizes with Insight Intelligent Technology Solutions™ and services to maximize the business value of IT. As a Fortune 500-ranked global provider of digital innovation, cloud/data center transformation, connected workforce, and supply chain optimization solutions and services, we help clients successfully manage their IT today while transforming for tomorrow. From IT strategy and design to implementation and management, our 11,000 teammates help clients innovate and optimize their operations to run smarter. Discover more at 

  • Founded in 1988 in Tempe, Arizona
  • 11,000+ teammates in 19 countries providing Insight Intelligent Technology Solutions™ for organizations across the globe
  • $8.3 billion in revenue in 2020
  • Ranked #409 on the Fortune 500, #15 on the CRN Solution Provider 500, 2020 CRN Innovator of the Year Award
  • 2020 Intel Innovation Partner of Year, 2020 Microsoft U.S. Partner of the Year and Worldwide Customer Experience Partner of the Year
  • Ranked #7 on the 2021 Fortune World's Most Admired Companies (Information Technology Services industry), #70 on the Fortune 100 Best Workplaces for Diversity, #296 on Forbes World's Best Employers (#27 within IT), and #5 on the Phoenix Business Journal 2020 list of Best Places to Work
  • Signatory of the United Nations (UN) Global Compact and Affiliate Member of the Responsible Business Alliance


Today's talent leads tomorrow's success. Learn about careers at Insight:


Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.



Posting Notes: Remote || Arizona (US-AZ) || United States (US) || None || None || Remote ||

Job Segment: Senior Product Manager, Product Manager, Cloud, Market Research, Operations, Marketing, Technology

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