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Marketing Automation Specialist - Digital Strategist

Tempe, AZ, US

Requisition Number: 82854 

Insight is looking for an experienced digital marketing specialist to join our fast-paced and highly ambitious brand marketing team. Our culture thrives on collaboration and experimentation. You’ll be working alongside campaign, content and paid media strategists, in addition to an extended team of highly talented and creative marketing teammates to grow awareness and affinity for the Insight brand. You’ll work in Marketo managing our digital marketing campaigns for brand: nurture and drip programs, newsletter, Tech Journal communications, brand and partner campaign motions, campaign page creation and various other digital marketing tasks. Our brand team will turn to you for regular digital campaign performance reporting and recommendations for improvement.

 

 

As a Digital Marketing Specialist, you will

  • Work collaboratively with brand marketing teammates to develop comprehensive digital marketing strategies to grow brand awareness and engagement.
  • Implement and maintain email campaigns in Marketo.
  • Manage an extensive contact database and provide strategic recommendations for list segmentation, personalization, and engagement.
  • Manage various subscription lists and work collaboratively with cross-functional marketing roles to continually optimize marketing tactics to grow subscriptions.
  • Work collaboratively with digital marketing specialists from each of the go-to-markets to develop fully integrated campaigns with streamlined lead flows to other campaign motions.
  • Collaborate with the Analytics team to create automated reporting.
  • Continually analyze campaign reporting to derive data stories and provide recommendations for campaign improvement.
  • Provide regular reporting on KPIs progress toward marketing goals.
  • Mentor junior/intern digital specialists

 

What you bring to Insight:

  • Minimum 3 to 5 years of hands-on marketing experience
  • Bachelor’s Degree in Marketing, Communications, Business or related field or equivalent experience
  • Proficiency with Marketo or other marketing automation platform, specifically emails, forms, landing pages, campaigns, lead scoring, distribution lists, contact groups, and reporting
  • Keen eye for design with a deep understanding of UX and Conversion Centered Design Principles
  • Experience with Photoshop, Dreamweaver, HTML or other creative software
  • Competency of web development principles and web technologies, including HTML, CSS, and JavaScript
  • Excellent time-management, organization and project management skills, with attention to detail from inception through execution
  • Strong analytical and problem-solving skills
  • Skillful at analyzing data and effectively drawing hypotheses and recommendations
  • Ability to think creatively about marketing testing techniques and options
  • Strong strategic thinking and creative problem solving
  • Desire to continue learning, self-motivated and well-read on the industry
  • Ability to work both independently and as part of a team
  • Comfortable with virtual collaboration and working with remote teammates
  • Affinity for our core values of Hunger, Heart and Harmony
  • Brand marketing experience a plus

 

What Insight offers you:

  • Career development through marketing and organization-led training programs
  • Membership to the Association of National Advertisers (ANA)
  • 401K with match
  • Health insurance
  • Dental program
  • Paid vacation and holidays
  • 2 paid volunteer days (we believe in giving back!)
  • Flexible work
  • Mac as a choice
  • Fun culture days such as: Bring your dog to work day, bring you kid to work day, holiday parties and more

The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here.

 

Today, every business is a technology business. Insight Enterprises, Inc. empowers organizations of all sizes with Insight Intelligent Technology Solutions™ and services to maximize the business value of IT. As a Fortune 500-ranked global provider of digital innovation, cloud/data center transformation, connected workforce, and supply chain optimization solutions and services, we help clients successfully manage their IT today while transforming for tomorrow. From IT strategy and design to implementation and management, our 11,000 teammates help clients innovate and optimize their operations to run smarter. Discover more at insight.com 

  • Founded in 1988 in Tempe, Arizona
  • 11,000+ teammates in 19 countries providing Insight Intelligent Technology Solutions™ for organizations across the globe
  • $8.3 billion in revenue in 2020
  • Ranked #409 on the Fortune 500, #15 on the CRN Solution Provider 500, 2020 CRN Innovator of the Year Award
  • 2020 Intel Innovation Partner of Year, 2020 Microsoft U.S. Partner of the Year and Worldwide Customer Experience Partner of the Year
  • Ranked #7 on the 2021 Fortune World's Most Admired Companies (Information Technology Services industry), #70 on the Fortune 100 Best Workplaces for Diversity, #296 on Forbes World's Best Employers (#27 within IT), and #5 on the Phoenix Business Journal 2020 list of Best Places to Work
  • Signatory of the United Nations (UN) Global Compact and Affiliate Member of the Responsible Business Alliance

 

Today's talent leads tomorrow's success. Learn about careers at Insight: jobs.insight.com.

 

Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.

 

 

Posting Notes: Tempe || Arizona (US-AZ) || United States (US) || PMG-MKT || None || US - Tempe, AZ ||


Nearest Major Market: Phoenix

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