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Public Sector Marketing Specialist

Tempe, AZ, US

Requisition Number: 79650 

The Marketing Specialist, Campaigns & Content is responsible for ensuring the creation, implementation, and timely execution of integrated campaigns to drive awareness and profitable growth for Insight Public Sector.

This role will be responsible for connecting with key leaders on campaign strategy and planning, collaborating with Digital Specialists to develop and optimize campaigns, managing content creation from ideation to publication, and coordinating with internal teams to manage partner and public sector campaigns.

This role must be well-informed and passionate about all things campaigns & content marketing. They try to keep up with writing best practices and marketing industry trends. They regularly communicate with technical experts and strive to be a subject matter expert in the public sector (Education, State & Local or Federal Government). They selectively execute content writing projects and engage outside vendors as required. They are a team player who is comfortable interfacing with cross-functional teams, vendors and partners.


 What you need to do to be successful:

  • Work collaboratively with sales and marketing teams on the planning and execution of various marketing and sales enablement activities.
  • Develop marketing campaigns that drive measurable improvements in company performance (CoOp investment, revenue, gross profit, and client retention) including a full content strategy.
  • Write and/or edit content as needed in service of strategic campaign objectives. Content includes landing pages, ad copy, emails, social media posts, newsletters, infographics, eBooks, case studies, articles amd whitepapers.
  • Research and analyze data to develop targeted segments and tactics for consistent targeted marketing communication.
  • Analyze client and lead behavior to become the subject matter expert about which combination of channels, messages, creative, delivery methods and timing work best
  • Ensure timely execution of marketing campaigns including the collection of collateral, interfacing with internal teams, scheduling, and reporting.  
  • Coordinates internal resources to deliver marketing activities.
  • Collaborate with Insight’s Brand Team to ensure content supports the marketing department’s overall brand initiatives. This role should act as a brand champion and guardian of Insight’s voice and style.

 

 What we want:

  • Bachelor's degree (B. A.) from a four-year college or university
  • Minimum 3 – 5 years of experience working in communications, public relations, or journalism
  • Ability to write creatively for a variety of print and digital materials
  • Experience in writing for and marketing to the public sector (B2G)
  • Familiarity with Microsoft Office suite of programs
  • Should be able to effectively communicate to all constituencies and levels in written and verbal formats
  • Must be a team player
  • Ability to work well in cross-functional teams
  • Ability to multi-task in a fast-paced environment with multiple priorities and deadlines

Location

This position can be 100% virtual, applicant assumes responsibility for virtual office requirements

This role can be located near an Insight Public Sector office location if desired. 

  • Herndon, VA area
  • Dayton, OH area
  • Tempe, AZ area

 

The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here.

 

Today, every business is a technology business. Insight Enterprises, Inc. empowers organizations of all sizes with Insight Intelligent Technology Solutions™ and services to maximize the business value of IT. As a Fortune 500-ranked global provider of digital innovation, cloud/data center transformation, connected workforce, and supply chain optimization solutions and services, we help clients successfully manage their IT today while transforming for tomorrow. From IT strategy and design to implementation and management, our 11,000 teammates help clients innovate and optimize their operations to run smarter. Discover more at insight.com.
 

  • Founded in 1988 in Tempe, Arizona
  • 11,000+ teammates in 21 countries providing Insight Intelligent Technology Solutions™ for organizations across the globe
  • $9.2 billion in revenue in 2018*
  • Ranked #430 on the 2019 Fortune 500, #14 on the 2019 CRN Solution Provider 500
  • 2019 Adobe Americas Partner of the Year, 2019 Cisco Global-Americas Partner of the Year, 2019 Intel IoT Solutions Partner of the Year, Microsoft U.S. Azure Partner Choice Award for Data/AI, Microsoft Azure Expert Managed Services Provider 
  • Ranked #23 on the 2019 Fortune 50 Best Workplaces in Technology, #70 on the 2019 Fortune 100 Best Workplaces for Diversity, and #7 on the Phoenix Business Journal 2019 list of Best Places to Work (Extra Large Business)
  • Signatory of the United Nations (UN) Global Compact and Affiliate Member of the Responsible Business Alliance

* Proforma to include PCM, Inc. for fiscal year ended Dec. 31, 2018

 

Today's talent leads tomorrow's success. Learn about careers at Insight: jobs.insight.com.

 

Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.

 

 

Posting Notes: Tucson || Arizona (US-AZ) || United States (US) || PMG-MKT || None || US - Tucson, AZ ||


Nearest Major Market: Phoenix

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