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Marketing Channel Specialist - Lenovo

Tempe, AZ, US

Requisition Number: 83449 


As a Marketing Channel Specialist for Lenovo at Insight, you will be responsible for partnering with the Lenovo product management team to execute sales enablement and demand generation strategies to support sales pipeline growth and revenue, while aligning to Insight’s strategic go-to-market growth goals for Lenovo and our devices business. You will act as the main point of contact for the communication and implementation of marketing campaign tactics that accelerate revenue and margin performance.


Additionally, you will be leading objectives that grow Lenovo’s relationships and investments into Insight's solution areas, as well as grow their overall marketing investment. You will work with a cross-functional team to effectively problem solve and provide compelling solutions that align with Insight's solution area goals. You will be responsible for the management of and reporting for Lenovo making sure their investment is maximized across Insight's full portfolio of clients (solution area and GTMs), and that profitability goals are met along with proof of performance requirements to ensure all funding is collected.


To Be Successful you will:

  • Immerse yourself in the Lenovo business at Insight from day one, understanding Insight’s goals for the business and the strategic direction of our partnership.
  • Develop, pitch and maintain ongoing partner campaigns and programs, while regularly reporting on results
  • Become a subject matter expert on Lenovo lines of business
  • Measure success of various marketing campaigns and provide recommendations for optimization
  • Work with cross-functional marketing team to orchestrate the creation of emails, flyers, ads, webcasts, web pages, and other marketing materials to support campaign initiatives
  • Partner with Product Management team to ensure campaign strategy is aligned to overall business goals
  • Ensure proper execution of all activities, inclusive of gathering proof of performance (POP) post-campaign


As Marketing Solutions Specialist you will;

  • Be in the business: Understand each of Insight’s solution areas, their goals, and how your partner can contribute or align to achieve mutual success. You will also be expected to be up to date with all things Lenovo including the growth strategies for Lenovo at Insight.
  • Be strategic: Develop, launch and manage comprehensive and effective demand generation campaigns to grow company's overall business. Execute targeted activities and oversee lead follow-up and conversion rates to be handed to Lenovo’s business development team.
  • Contribute and create: Submit thorough Creative Service Requests within defined criteria and timelines. Prepare status reports on the marketing efforts and coordinate all aspects of a campaign.
  • Coordinate and communicate: Lead robust technology partner relationships from a marketing and programs perspective, including providing updates on marketing initiatives, campaign results, etc.


Minimum Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Bs/Ba in Business, Marketing or other related field, MBA or similar post graduate education is a plus
  • Minimum 4+ years of experience in marketing or product management within a Business-to-Business sales organization.
  • Experience and knowledge of marketing and project management software such as Workfront, Marketo, Adobe Analytics, Power BI, etc. preferred
  • Data Analytics experience preferred
  • Client-facing event planning experience preferred
  • Content strategy experience preferred
  • Technology experience preferred
  • Business-to-business marketing experience preferred
  • Lenovo or other hardware experience and/or familiarity is preferred

Knowledge, skills and abilities


Marketing planning and execution - Experience working with complex marketing stacks to develop integrated (digital and traditional) campaigns or marketing programs. Understanding of CRM/Digital Marketing tools as well as traditional marketing channels, and budget management. Ability to demonstrate managing multiple projects with competing deadlines at once is necessary for success in this role.

Results oriented/Decision-making – Create and meet deadlines while managing time efficiently and prioritizing in a multi-tasking environment. Ability to work cross functionally with teams to achieve deliverables. Ability to pivot plans when needed to meet desired goals. Experience using analytics and metrics to help guide team and drive towards quarter over quarter improvements in the performance of demand generation efforts.

Effective communication - Articulate communication skills, both written and verbal. Ability to adapt your communication style to an audience. Ability to demonstrate utmost professionalism in all situations.

Relationship building - Highly collaborative work style. Experience working in matrixed organizations is a plus.

Operational excellence – Implement and follow process that support a quality teammate or client experience. Bring ideas for improvement to the table.

Business acumen – understand the big picture of the business and how your partner can help support these goals.

Supervision – self-starter with exceptional aptitude for understanding complex technical concepts, ability to follow through and lead others.

Creativity - up to date on current marketing trends, ability to innovate while following brand guidelines.


The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here.


Today, every business is a technology business. Insight Enterprises, Inc. empowers organizations of all sizes with Insight Intelligent Technology Solutions™ and services to maximize the business value of IT. As a Fortune 500-ranked global provider of digital innovation, cloud/data center transformation, connected workforce, and supply chain optimization solutions and services, we help clients successfully manage their IT today while transforming for tomorrow. From IT strategy and design to implementation and management, our 11,000 teammates help clients innovate and optimize their operations to run smarter. Discover more at 

  • Founded in 1988 in Tempe, Arizona
  • 11,000+ teammates in 19 countries providing Insight Intelligent Technology Solutions™ for organizations across the globe
  • $8.3 billion in revenue in 2020
  • Ranked #409 on the Fortune 500, #15 on the CRN Solution Provider 500, 2020 CRN Innovator of the Year Award
  • 2020 Intel Innovation Partner of Year, 2020 Microsoft U.S. Partner of the Year and Worldwide Customer Experience Partner of the Year
  • Ranked #7 on the 2021 Fortune World's Most Admired Companies (Information Technology Services industry), #70 on the Fortune 100 Best Workplaces for Diversity, #296 on Forbes World's Best Employers (#27 within IT), and #5 on the Phoenix Business Journal 2020 list of Best Places to Work
  • Signatory of the United Nations (UN) Global Compact and Affiliate Member of the Responsible Business Alliance


Today's talent leads tomorrow's success. Learn about careers at Insight:


Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.



Posting Notes: Remote || Arizona (US-AZ) || United States (US) || None || None || Remote ||

Nearest Major Market: Phoenix

Job Segment: Marketing MBA, Developer, Supply, Business Development, Marketing, Technology, Operations, Sales

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